Tour Manager for U2's 360 Tour Talks Challenges With Tour

Jake Berry, a tour producer with more than thirty years of experience, describes leading the U2 360° Tour as the most difficult, and rewarding, project he's ever undertaken. "It was the longest production load out that I've ever experienced in 30 years. I've had breakfast on a load out, but I've never had lunch."

U2's Record-Breaking 360 Tour Is Culmination of 'Under-Play' Strategy, Says Live Nation's Arthur Fogel

The 360° Tour was the biggest and most profitable tour ever completed, bringing in over $736M, hitting a total attendance of 7,268,430, and running for over two years. The tour's physical presence was equally gargantuan, a massive four-pronged construction reminiscent of an alien that weighed 400 tons. "People stop on the highway to take a picture of this alien ship landing in a small, sleep Belgian town was pretty fun. And then moving it for the first time..."

U2's '360' Tour Gross: $736,137,344!

Below, Berry talks to Billboard about the difficulties and rewards of the massive undertaking, and being "sad to see it end."by billboard staff